Recently, Nikkei BP Consulting released the results of its “University Brand Image Survey 2021-2022”, an online survey examining people’s awareness of universities in Japan. Okayama University was ranked as one among nine universities recognized for their active contribution to the United Nations Sustainable Development Goals (SDGs). 

The survey was held in August this year and looked at brand awareness/brand image of 459 universities across the country. Nikkei BP Consulting announced the results on November 24. Okayama University was recognized as a university actively promoting the SDGs, ranking first in a new category called “Universities actively contributing to the SDGs through initiatives and activities” in the Chugoku and Shikoku regions (and tenth nationwide). 

In the businesspeople section, Okayama University ranked first for the student image of “having leadership skills”, “being mentally strong”, and “being good at languages”.

In the parents section, Okayama University ranked first in twelve images, including “high status”, “name recognition”, “substantial number of faculties and departments” and “good location”. Additionally, parents ranked Okayama University first in the following categories pertaining to brand loyalty: “University recognition rate”, “Enrollment Recommendation Rate”, “Adoption Intention Rate”.
　
Okayama University actively promotes the SDGs and was the only national public university to be recognized in the first Japan SDGs Award held in 2017. As “a Research University for the Advancement of SDGs and Well-being that Continues to Create and Deliver New Value”, we are vigorously engaged in education, research, and social contribution activities. We will continue to pursue sustainability and well-being, contributing both locally and globally.